The invisible losses of modern retail

In today’s world of omnichannel retail operations, customers move effortlessly between online and offline — expecting speed, accuracy, and comfort at every touchpoint. Behind the scenes, however, retail operations are far from seamless.

Cash desks handle thousands of transactions daily, staff juggle restocking and customer service, and managers monitor dozens of cameras, POS systems, and reports — each offering only a partial view of what’s really happening.

The result? Invisible losses and missed opportunities: long queues during peak hours, stock discrepancies, or small POS errors that quietly add up to real revenue leakage. For retailers, especially those offering premium service, these inefficiencies can erode both profits and brand trust.

From footage to insight: how TRASSIR changes retail operations

TRASSIR video analytics transforms surveillance into an intelligent retail loss prevention system that uncovers patterns, reveals inefficiencies, and brings visibility to every corner of the operation.

On a busy retail floor, every transaction, every weighed item, and every movement behind the scenes carries significance. With TRASSIR ActivePOS, each sale is monitored in real time — if a cashier misses an item or a transaction triggers a potential violation,video-linked POS alerts are sent instantly to the operator. This form of POS fraud detection not only prevents revenue loss but also enables faster, more transparent conflict resolution with customers, helping teams reduce retail shrinkage with AI-driven precision.

When items are weighed at checkout, ActivePOS Weight control ensures that what is scanned matches what is measured. Any mismatch is flagged, and a checkout weight verification clip is created automatically, giving managers an instant audit trail and cashier error detection insight without manual review.

Behind the sales floor, TRASSIR ActiveStock watches over warehouses and stockrooms. Every product movement — from supplier delivery to customer pickup — is linked to warehouse monitoring video analytics. This not only provides inventory visibility with video, but also helps in inventory discrepancies detection, enabling managers to pinpoint losses, identify responsible actions, and streamline workflows.

Meanwhile, TRASSIR Queue Detector keeps an eye on customer lines. When queues grow too long or cash registers fall behind, staff are notified in time to intervene, ensuring service stays fast and the store experience remains smooth.

Together, these TRASSIR retail solutions form a living, responsive ecosystem: transactions, stock, and customer flow are no longer just observed — they are understood, linked, and managed in real time.

Proved in action: smarter beauty retail in Dubai and Jeddah

A leading international beauty and cosmetics retailer operating in the UAE and Saudi Arabia faced the classic omnichannel challenge: ensuring strong security and operational consistency across multiple high-end stores.

For flagship locations at Mirdif City Centre (Dubai) and Red Sea Mall (Jeddah), the company needed to protect valuable inventory, monitor transactions, and maintain a premium customer experience — all while supporting rapid expansion.

TRASSIR, in partnership with a regional technology provider, implemented a comprehensive video analytics ecosystem built around ActivePOS, NeuroStation, and TRASSIR VMS, with a pilot of ActiveStock for retail warehouse integration. From the moment the system went live, every transaction, stock movement, and queue was connected to video, allowing managers to act immediately and confidently.

The impact was clear: faster response to irregularities, better control over staff and customer areas, and smoother operations ready to scale across future stores.

Interested in the broader impact that AI-driven video analytics can deliver across the retail sector? TRASSIR has conducted its own research, revealing how intelligent video surveillance helps retailers worldwide reduce shrinkage by more than 30% while improving operational transparency and efficiency. Learn more and access the full white paper here.

Insight-driven retailing

Retail success today is no longer about watching — it’s about understanding. TRASSIR video analytics for retail helps businesses turn everyday footage and transaction data into actionable insights, reducing losses, improving efficiency, and supporting consistent, high-quality omnichannel customer experience.

In moden, visibility is everything — and TRASSIR makes it clear.

Explore TRASSIR’s retail solutions