Kia Corporation is a South Korean automotive company, the second largest car-maker in the Republic of Korea and the seventh worldwide. It is part of Hyundai Motor Group of companies.

Surveillance in the field

• Ensuring security on the territory and perimeter-wise
• Prevention of theft, damage to equipment
• POS control
• Prevention of abnormal situations, collection of evidence based on incidents

Project tasks

The customer has projected digital transformation of sales in the dealership involving AI functions to give clearer audience segmentation and transfer clients from the ‘cold’ category to the ‘hot’ one based on collected data on the clints' behaviour and preferences. Video analytics modules by TRASSIR will provide:

• Counting unique visitors and face recognition
• Analysing the demographic profile of the client
• Recording time of staff arrival to work
• Visualising a heat map of cars showroom
• A deep archive for searching and collecting evidence on incidents

Solution

• TRASSIR Face Recognition module detects and recognizes faces.
• TRASSIR Face Analytics – a face analysis module, counting visitors.
• TRASSIR Face Detector module creates a demographic profile of the clients.
• TRASSIR People Counter module counts visitors, counts conversions.
• TRASSIR ActivePOS counts conversions.
  
• TRASSIR Heat Maps module – ‘thermal’ video analytics of traffic.
  
• TRASSIR Staff Tracker module monitors the efficiency of staff work, focus on clients.
  
• Workplace Detector module detects the time of staff arrival and absence from the workplace.
  

Outcome

The introduction of TRASSIR video surveillance provided complete 24/7 security in the dealership, reduced costs from theft and fraud, damage to equipment. Available remote staff audit. Video analytics boosted sales. AI has proven to be an effective tool for analysing clients' preferences, motivating them for purchase. Deep archive with a quick search by incidents stores the evidence base for investigating abnormal situations. The pilot project had excellent effect and marked the beginning of a long-perspective cooperation with KIA Motors, bringing TRASSIR both profit and reputational benefits.