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19 January 2024

TRASSIR’s AI video security systems help to enhance security in the Middle East region

Astemir Karmov, Business Development and Sales Director for Middle East and Africa, talks how TRASSIR’s AI video security systems help to enhance security in the Middle East region. 

TRASSIR is an AI video surveillance and security systems manufacturer. Since its launch in 2002, TRASSIR has grown to become a global supplier that boasts a presence in more than 42 countries, and all our company's advanced solutions are designed in-house. Our key principle is that modern security solutions should be engineered based on the concept of deep future-proofing and wide-spread compatibility between all system components.
Companies in the Middle East and Africa are increasingly adopting artificial intelligence technologies for analyzing large datasets. In order to meet the customers’ needs, TRASSIR invests a lot of resources in AI technology development at the moment.

AI automates demand forecasting, optimizes pricing strategies and personalizes offerings for customers. A lot of companies operating in the video surveillance systems industry are offering services for retail industry to analyze data. We, at TRASSIR, are focusing on customers’ experience and feedback.
Retailers actively use analytics to understand customers’ preferences and behavior. This enables the creation of personalized offers, improves services and enhances overall interaction with customers.

Nowadays there a lot of security challenges in CCTV surveillance industry:
• Securing property against tampering;
• Ensuring the safety of visitors and staff;
• Protection against theft;
• Preventing staff fraud;
• Increase in thefts.

This leads to the following business objectives:
• Collecting customer data;
• Data analysis;
• Data visualization;
• Transaction report;
• Customer traffic analysis.

We would like to present some specific solutions for the industry that are becoming increasingly popular in this region. There is a growing demand for the following TRASSIR modules based on AI: 

• Shelf Detector - this module analyzes shelf capacity and is used to provide timely reports about empty shelves. In the event of voids exceeding the specified value, the module sends notifications and reports to store employees. These reports allow the retail network's administration to determine/predict the level of demand for certain groups of goods and track the performance of employees responsible for filling the shelves.

•  ActivePOS - the smart module enables synchronizing POS events with the video stream: POS events are sent to ActivePOS and go through a checklist based on given parameters. In case of violation, an incident is generated (a violation alert with a short video) and will be displayed for the operator to review. The module also independently monitors possible cashier violations and, if detected, immediately alerts the operator.

• Heat Map - thermal analysis of video images. In dynamic mode - any moving object on the screen is highlighted with a warm tail area: the more activity recorded, the more intense the color; in Static mode - accumulates activity map highlighting on video «cold» and «hot» areas.

• Face Recognition module for theft prevention – this module consists of FaceSDK to compare faces and Face Search to search for faces in the database. Human Face Detection allows to find and highlight a face in the camera image. Face detection is possible from any angle, including profiles, and you can even compare identified faces with photos in the database and determine the degree of match. This module also allows to recognize certain attributes of a person's appearance: hair color, glasses, headwear, etc. and search by these parameters.
Thieves face databases at TRASSIR can include thousands of faces. The technology works as follows: if a thief has stolen goods from one store, we add his face to the database, and if he enters another store with a shared database, the security manager gets an alert, so TRASSIR can prevent theft before it happens, thus staying proactive rather than just providing theft videos after the fact.

TRASSIR Face Recognition module can also be a useful tool for:
• Marketing analytics and data collection;
• Counting % of repeat purchases and unique visitors to the outlet;
• Creating a base with demographic segmentation.

Privacy of Customers is also an important issue and we at TRASSIR make sure that our system complies with the laws of the countries where the Privacy of Customers is a concern.
One of the major examples of TRASSIR Neuroanalytical module implementation in Saudi Arabia is the Islamic University of Madinah in the Islamic holy city of Medina. We’ve implemented this project with our partner in Saudi Arabia, Asaqefah Business Development Company. The main task was to upgrade and replace the security system and improve overall security at the University. The TRASSIR CCTV system is now being used to monitor the activities of students, staff and visitors, and will help to ensure that everyone follows the rules and regulations in the future.

TRASSIR also sought a solution that enabled Kuwait National Guard Training Centre in Kuwait to modernize security. The main task for this independent military institution was to provide safety of the training center’s property and trainees against thefts, fires, vandalism. It was also intended to protect the adjacent territory against terrorism, fights, hooliganism, distribution of drugs, alcohol, etc.

TRASSIR also helped Bin Nabhan Mosque in Kuwait to increase safety of all visitors, staff and worshippers at the mosque and protect this architectural monument and pilgrimage for believers from terrorism, vandalism and anti-social behavior. With the use of TRASSIR NeuroStation and Neuro Detectors, now the full monitoring of the territory and perimeter of the mosque is possible, such as parking areas, adjacent areas near the walls and neighboring streets, special monitoring of restricted areas and sacred sites. The customer is fully satisfied with the solution, helping the further expansion of TRASSIR CCTV systems in Kuwait.

Another large-scale upgrade has been implemented at SAL (Saudi Logistics Services) - the leading air cargo operator in the Kingdom of Saudi Arabia. The company serves all Saudi Arabian airports and handles 99% of the country's incoming and outgoing air cargo. Thanks to successfully replacing the current VMS with TRASSIR, the client now has a customizable system with a wide range of analytical tools which allows them to minimize their financial losses while reducing payroll, quickly react to unauthorized territory access.

The customers were satisfied with these easy-to-use and cost-efficient solutions, and TRASSIR was proud to be part of these projects that helped to promote safety in the MEA region. 

TRASSIR has an accomplished history of providing safety solutions throughout MEA region, such as public institutions, festivals, fast food chains, educational centers, public restaurants and others.
Going forward, TRASSIR aims to use the knowledge gained from finished projects to contribute to greater security in the Middle East, which can be further extended to areas all around the globe, Insha'Allah.

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