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11 January 2024

What business tasks can TRASSIR video analytics solve in shopping malls and hypermarkets?

Shopping centers are usually a huge system, all parts of which need to work smoothly and efficiently, and this is where TRASSIR comes in, offering to relieve staff of routine tasks.
Access to shopping centers can be quickly controlled with TRASSIR ACS combining it with the TRASSIR Face Recognition module, which has access to the banned list.

AutoTRASSIR (LPR) controls incoming vehicles and also solves several tasks at once - security, denying access to vehicles from ban list and monitoring the availability of parking spaces. In trading areas, TRASSIR VMS collects information about events on the perimeter. The TRASSIR Neuro Counter module allows to count visitors passing through a given border, and TRASSIR Heat Map on Map can help study purchasing activity in details and understand which areas are most attractive to customers. TRASSIR Queue Detector can detect the queueing areas and redistribute the workload on staff. 

One can draw conclusions about the sales funnel by comparing interested buyers for a product and actual sales.TRASSIR ActivePOS provides control at checkout areas and allows you to quickly take action in case of personnel violation of established sales rules and prevent episodes of fraud or theft. With the TRASSIR Shelf Detector, staff can monitor the shelves and, if they are empty, replenish them in a timely manner, thereby increasing customer satisfaction. You can also track the actions of employees on the sales floor, their presence, their activity and areas of their most frequent presence and track the connection of this data with the number of sales.

Safety is also ensured by TRASSIR Fire & Smoke Detector, which helps to detect smoke and notify the relevant services as soon as possible.
TRASSIR VMS manages access and cash operations in Auchan chain (33 hypermarkets). In Turkish ÖZDİLEK hypermarket losses were reduced using TRASSIR monitoring systems. 

TRASSIR makes it possible to take off the routine and repeated operations and leave these tasks to intelligent AI security system. As more operations are transferred to external intelligent systems such as TRASSIR, the customers’ experience in shopping centers and hypermarkets meets their primary needs with respect to safety, security, and everyday convenience, and owners have the opportunity to improve service levels and compete more successfully in the marketplace.

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