2025 became a year of consistent regional growth for TRASSIR, driven by strategic investments, regulatory milestones, and deeper partner collaboration. Across India, the Middle East, Africa, Turkiye, and new markets, we focused on strengthening local presence, expanding practical use cases, and supporting partners with proven, scalable solutions. Below is a regional overview of the key developments that shaped TRASSIR’s progress throughout the year.

India: Local production and a renewed Experience Center

India continued to be one of TRASSIR’s fastest-growing markets, driven by two strategic developments.

We launched local production under the Swadeshi initiative, reinforcing our commitment to technology built for India — enabling faster delivery, regional customization, competitive pricing, and full end-to-end support from manufacturing to deployment. In parallel, our Experience Center in Mumbai was fully upgraded and is now ready to welcome retail industry specialists, offering hands-on demonstrations of TRASSIR’s extensive retail expertise, advanced AI analytics, and end-to-end security solutions through immersive demos and expert consultations.

MEA: Regional expansion, certification, and major projects

In the Middle East and Africa, TRASSIR strengthened its regional footprint through both regulatory achievements and market expansion.

Six TRASSIR IP camera models received SIRA certification, confirming compliance with Dubai’s stringent standards and opening new opportunities in government, enterprise, infrastructure, and smart city projects. At the same time, we achieved major expansion in South Africa in partnership with neaMetrics — a trusted local expert with over 20 years of experience — supported by participation in multiple industry events and the successful delivery of several large-scale projects across the region.

Turkiye: Expanding market presence through proven solutions and partners

In Turkiye, our focus remained on delivering practical, proven solutions that address the real operational challenges faced by businesses — particularly in complex, high-demand environments.

With a strong track record in solving these challenges, TRASSIR continued to deepen its market presence through close collaboration with our partners ZNA Teknoloji, Karadağ Group, Kare Bilgisayar, Lion Technologies, and others. Through this partner network, we sustained TRASSIR’s expansion across Turkiye and further strengthened our connections with key industry players, supported by participation in major sector events that helped accelerate engagement and long-term growth.

Across all regions: steady growth and stronger collaboration

Across all markets, TRASSIR continued its global expansion by entering new regions such as Indonesia, investing in thought leadership through targeted research initiatives, and further strengthening the TRASSIR Partner Program. With expanded enablement, co-marketing activities, and deeper regional collaboration, 2025 became a year of sustained growth and closer partnerships worldwide.