The young and ambitious BBT company recently started its journey with picnic kits and very soon grew into a large burger chain. Their brand-new, stylish HILLTOP restaurant has opened its doors to guests, but it has not forgotten about golden customers either. The HILLTOP car cafe displays a nostalgia for the American eateries of the 80s with fast service and quality food.

Task

The new HILLTOP restaurant from the Best Burger in Town fast-food chain is not just a quick snack restaurant, but a place to meet friends and relax. The pandemic imposed certain restrictions on this, so BBT decided to establish a system of ordering by drive-through.

It was necessary to introduce modern technologies that would significantly speed up the processing and order issuing times for automobilists. Significant factors in this were the adaptation of TRASSIR technologies into the restaurant's POS system, as well as determining the license plates of cars that made the purchase for detection in the parking lot. In general, the task was to equip four lanes for drive-through orders.

Solution

TRASSIR, in collaboration with partner Blatean Security Solutions, developed a working plan and technological solutions from scratch to meet the customer's needs. The Neurostation Compact RE system was implemented together with four modern TR-D2253WDZIR7 video surveillance cameras.

Result

Thanks to this solution, BBT has reduced the wait time for customer orders by 30%. The core feature of Best Burger in Town - fast on-the-go service - has remained, and as a result, there are no long queues during rush hours. Therefore, golden customers return more and more often.

Advantages

The solution significantly reduced the average customer service time in the parking lot. Also, the project has increased customer loyalty and the number of regular customers. The number of incorrectly issued orders dropped to zero.

Perspective

Thanks to this new solution, BBT will get full analytics on the percentage of returning customers, the target audience, and prospects for new loyalty programs. This will help the company's business to not only develop plans within the framework of making a profit, but also successfully introduce new marketing campaigns that will precisely meet their targets.