• Analytics
  • Cameras
  • Hardware
  • Demo
+90 850 259 24 88
ENG
  • TR
  • ES
  • AR
  • IN
3 July 2025

How to Choose the Right Surveillance Cameras for Retail: Zone-Based Guidance with DORI Standards in Mind

Retail businesses rely on video surveillance not only to prevent theft but also to improve operations, service quality, and customer trust. But it’s not enough to simply install cameras. For a truly effective system, each camera must be selected based on its purpose, location, and environment — and aligned with international video surveillance standards like IEC EN 62676 and DORI (Detection, Observation, Recognition, Identification).

We recently ran a poll asking, “What type of surveillance system do you prefer for your business?” Nearly 40% of respondents selected IP cameras, highlighting a clear shift toward smarter, more flexible solutions. This trend mirrors what we’re seeing in the field: businesses are no longer just buying hardware — they’re investing in performance, visibility, and intelligence.

So how do you choose the right camera for your retail space? The best place to start is by zone-based camera selection and understanding what each one requires in terms of resolution, lens type, lighting, and analytics.

1. Checkout Zone: Detail Where It Matters Most

In the checkout area, the goal is clear: capture fine detail. This includes faces, hands, banknotes, and the flow of transactions. These are critical for investigating disputes, verifying cash handling, and ensuring compliance.
 
Most checkout counters are compact, with ceiling heights between 2.5 and 3 meters. Cameras are typically mounted just 1.5 to 2 meters fr om the point of interaction. At this range, a 5MP camera can easily meet the surveillance camera pixel density target of 250 pixels per meter, aligning with DORI standard surveillance for identification. To achieve the right angle and avoid blind spots, Mini Dome or Eyeball cameras work best — installed at an angle rather than directly overhead.

Since checkout areas often suffer from light reflections from POS screens and store lighting, WDR (Wide Dynamic Range) is essential. And because hand movements are fast, the camera should support at least 25 FPS for smooth frame-by-frame review.

2. Queue Zone: People Flow and Analytics

In the area just before the checkout — wh ere customers queue — the challenge is less about detail and more about coverage and counting. Retailers often use this data to optimize staffing, monitor service wait times, and understand customer flow.


Overhead-mounted fisheye or panoramic cameras are often used here because they cover a wide area (120° or more). However, these lenses can cause image distortion, especially around the edges, which can affect how well people are detected. For better results, people should be in the center of the image, and the camera should be mounted directly above the queue, typically 3–5 meters high and angled straight down. Flattening the image through software can also help reduce distortion.


In many cases, standard dome cameras may work better in these areas, as they offer more consistent image quality across the frame and may give more reliable results for retail queue monitoring.


Whichever camera is used, it should meet DORI’s Detection or Observation levels (62.5–125 px/m) to ensure accurate tracking. Combining the camera with retail video analytics tools — like heatmaps and queue monitoring — adds value by improving operations as well as security.


3. Sales Floor: Visibility + Intelligence


The sales floor is the core of any retail space — and often the most unpredictable. Customers are browsing, employees are restocking, and suspicious behavior is always a possibility. Effective surveillance here requires both broad coverage and intelligent tracking.

In general, 4 to 8MP resolution works well for most aisles and display areas. Dome or box cameras provide consistent wide views, while PTZ cameras are effective in high-risk areas for zooming in on specific events or individuals. A motorized varifocal lens (e.g., 2.8–12 mm) gives flexibility to adjust the field of view as store layouts change.

To get the most from your footage, it’s worth enabling retail video analytics like people clustering alerts, dwell-time heatmaps, and behavioral pattern detection — tools that help prevent theft and optimize product placement.


4. Stockrooms and Storage Areas: Narrow, Deep, and Dim


Back-of-house areas such as storage rooms, product cages, or loading spaces often have narrow aisles, high shelving, and limited lighting — making it important to choose a low light surveillance camera suited for these conditions.


Key factors in such spaces include good low-light performanceadjustable lenses, and adequate resolution to cover long and narrow views. Cameras with larger sensors (e.g., 1/1.8" or 1/2.8") can capture more light, improving image clarity in dim conditions. Likewise, lenses with wide apertures (e.g., F1.4–F1.6) enhance low-light sensitivity and help maintain detail at night.


Vari-focal IR cameras — often in the 2–4MP range — are a strong fit here. Their adjustable focal lengths (e.g., 2.7–13.5 mm or even 5–50 mm) allow precise coverage of deep aisles or high shelves. Reliable infrared illumination is also essential to maintain visibility in unlit zones.


For narrow spaces, enabling corridor mode (also called 9:16 vertical view) can significantly improve coverage. It rotates the video frame to match the shape of the aisle, maximizing the visible area and reducing wasted pixels on walls or ceilings.


Integrating these cameras with systems like warehouse management (WMS) or access control (ACS) further improves operational oversight — helping detect stock issues or unauthorized access quickly.


5. Loading Docks and Entry Gates: Precision for LPR


In loading zones and delivery gates, cameras face one of the most complex visual tasks: capturing license plates. These areas involve fast-moving vehicles, changing light, headlights, and awkward angles — demanding high precision.


While resolution matters, the key to success is image clarity and full control over lighting. The most critical requirement is strong and consistent lighting at the entry point — with external lamps aimed at vehicles to ensure plates are clearly visible in all conditions. This lighting works alongside the camera's built-in IR to reduce shadows and glare from headlights.


Bullet cameras with narrow-angle varifocal lenses (e.g., 5–50 mm) are a strong choice. They are typically mounted 1.5–2.5 meters high at a 25–35° angle to the plate. These cameras should support True WDR (at least 120 dB) and have IR illumination with at least 30 meters of range to handle low-light and night-time captures.


In TRASSIR’s approach, license plate recognition (LPR) is done server-side via AutoTRASSIR. This allows the use of standard cameras, while still achieving high recognition accuracy — provided the lighting and positioning are properly set up.


No More Guessing: Align with the DORI Standard

To simplify the decision-making process, international video surveillance standards like DORI standard surveillance help define the level of detail you should expect based on the camera’s position and purpose.

 For example:
  • 250 px/m is required for reliable identification at checkout or for LPR
  • 125 px/m is sufficient for observing queues or general movement
  • Detection-level coverage works well for large areas like warehouses

Choosing cameras based on these benchmarks — rather than just price or resolution — ensures you cover each zone effectively.

Final Thoughts: One Store, Many Needs

Every zone in your store serves a different function — and demands a different surveillance strategy. A single-camera approach won’t deliver the results you expect. But when your system is built around real tasks, real environments, and real standards, you get more than video. You get insight, evidence, and peace of mind.
So if your current system is made up of “whatever was available” — it might be time for an upgrade.

Time to Audit Your Surveillance?

 Ask yourself:
  • Are your cameras meeting DORI pixel density for each task?
  • Are any zones over- or under-covered?
  • Are your retail video analytics tools fully leveraged?

If not — let’s fix that. Our team can help you map out your zones and recommend the right TRASSIR models for each.

Contact us for a system assessment.

What's New?

All news
10.07.2025

When Every Second Counts: Clarity in Shopping Mall and Warehouse Security

09.07.2025

Welcoming Our New Platinum Partner: KARADAĞ ELEKTRONİK ARAÇLAR SAN. VE TİC. A.Ş.

08.07.2025

Strengthening Traffic Monitoring for Adıyaman Besni District Gendarmerie with TRASSIR

03.07.2025

How to Choose the Right Surveillance Cameras for Retail: Zone-Based Guidance with DORI Standards in Mind

02.07.2025

Welcoming Our New Platinum Partner: BİSAVUNMA GÜVENLİK VE RADAR SİSTEMLERİ SANAYİ TİCARET LİMİTED ŞİRKETİ

01.07.2025

How TRASSIR’s PRO Dual Light Cameras Help You Work Faster and Smarter

26.06.2025

No More Blind Spots: How TRASSIR Reduces Losses and Investigation Time in Warehouses

25.06.2025

Welcoming Our New Gold Partner: DG Bilgisayar ve Yazılım Destek Hizmetleri

19.06.2025

Beyond the Perimeter: How TRASSIR Protects What’s Outside Your Factory Walls

18.06.2025

Welcoming Our New Platinum Partner: KARE BİLGİSAYAR SANAYİ VE TİCARET ANONİM ŞİRKETİ

17.06.2025

TRASSIR Launches New Cameras with Dual Illumination to Reduce Incident Investigation Time

11.06.2025

Welcoming Our New Platinum Partner: ZNA TEKNOLOJI

05.06.2025

Keeping Things Moving: How TRASSIR Helps Logistics Run Smoothly

04.06.2025

Welcoming Our New Platinum Partner: LION TECHNOLOGY

04.06.2025

New Success Story: Industrial-Grade Security at Mirbey Plastik

03.06.2025

AI-Powered Insights for Retail Security in Türkiye: How TRASSIR’s intelligent video analytics transform retail surveillance

03.06.2025

Our First Step into Global Retail: Highlights from Retail Days 2025

29.05.2025

Transforming Campus Safety: TRASSIR’s Proactive Approach to Protection

22.05.2025

Smarter Surveillance, Smoother Manufacturing

22.05.2025

TRASSIR Solutions to Be Featured at Securex South Africa 2025 by neaMetrics

Get a demo of TRASSIR solutions

Discover how your business can benefit from TRASSIR solutions

Request a demo