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Retail

Video analytics and IP camera technology were first adopted in retail with the aim of avoiding or at least reducing losses from shoplifting and fraud. These can cost retailers up to 1.42% of total income. A great part of these losses are associated with staff: cashiers, salespeople and others.

Regular security needs for retail

Security and loss prevention

Implementing a retail surveillance system with remote access can help deter theft and catch shoplifters in real-time. Retail video analytics can help loss prevention teams get more out of their limited manpower and budget by focusing on anomalies that indicate deviations from settled protocols, internal shrink, shoplifting or fraudulent activities. Complex use of video cameras and analytics modules significantly reduces losses at checkout. The module monitors cashier transactions and indicates suspicious activity. The system automatically alerts the person in charge.

Optimizing business operations

A store equipped with a 360° ceiling-mounted camera, with a clear line of sight to every corner and video analytics on board, can generate valuable data. It helps to reduce long queues and optimize the cashier's work. Using the object recognition program, the module determines how many people are in the queue. If the number exceeds the specified value, the manager receives a notification to activate an additional cash register. Video analytics helps clarify causes of patterns and peaks in store traffic, allowing you to react in a timely manner to increasing of buyers’ flow. It is also important to have remote access to staff activities when selling.

Improving marketing strategies

Video analytic applications can optimize marketing strategies by analyzing customer behavior and providing actionable insights to retail management. The layout of a store or supermarket is quite an important factor for successful business. Knowing how customers typically move around a store and how much time they spend in specific departments can help to optimize product placement and, consequently, raise sales. You can evaluate advertising strategies by defining trends in customer interaction with a product, plan more effective promotions, special offers and discounts. The data obtained through video analytics can be used to improve interaction with different demographic groups to expand the customer base.

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