In contemporary society, the term "surveillance" often carries a negative undertone, primarily associated with government intrusion into individual privacy. The prevailing belief is that surveillance is predominantly conducted by state agencies to infringe on personal freedoms. However, it plays a critical role in ensuring the safety and security of individuals and their property, particularly through security cameras. Surveillance can be conducted by various members of society as long as it adheres to legal standards.

Moreover, live surveillance is frequently enveloped in misconceptions. Many mistakenly liken it to passive methods. In reality, live surveillance involves active, real-time video monitoring aimed at deterring theft and ensuring safety, rather than merely observing, reporting, and analyzing incidents after they occur. Let's explore and debunk some common myths surrounding live surveillance.

Myth 1: Live Surveillance is Identical to CCTV.

Reality: Live surveillance is not simply another term for CCTV; it is a distinct service that often operates on existing CCTV systems. While CCTV captures footage that is reviewed after an incident, live surveillance analyzes video feeds in real-time, enabling proactive measures to prevent theft and security breaches. This real-time approach effectively mitigates security threats before they escalate.

Myth 2: Live Surveillance Only Aims to Capture Criminals Post-Crime.

Reality: Contrary to this belief, live surveillance allows for immediate action during a potential crime. If an employee or shoplifter is observed placing an item in their pocket instead of a basket, security personnel are alerted instantly. This proactive monitoring enables the apprehension of the suspect in real-time, thus averting losses before they happen.

Myth 3: Live Surveillance is Exclusively Necessary for Large Retailers.

Reality: Smaller stores greatly benefit from live surveillance as well. Often short-staffed, owners and employees juggle multiple responsibilities, leaving them unable to monitor security feeds consistently. Even small thefts can accumulate, creating significant financial strain over time. By implementing live surveillance, small businesses can effectively reduce losses due to petty theft.

Myth 4: Live Surveillance is Limited to Retail Environments.

Reality: Live surveillance proves valuable in any location vulnerable to theft or loss. It is applicable in a variety of settings, including hotels, restaurants, spas, offices, hospitals, and more, wherever there is a risk of pilferage by employees or customers.

Myth 5: Live Surveillance is Solely About Theft Prevention.

Reality: The utility of live surveillance extends beyond just theft. It can enhance safety in residential areas by enabling real-time responses to emergencies, allowing medical assistance to be alerted while family members address the situation. In educational settings, it aids in monitoring student interactions to prevent conflicts. Public spaces, such as parks and bus stops, can also benefit from live surveillance to identify and respond to suspicious behaviors or emergencies swiftly.

Myth 6: Live Surveillance Relies Exclusively on Technology.

Reality: Effective live surveillance is a synergy of technology and human oversight. While machine learning and artificial intelligence facilitate the identification of security incidents, human operators continuously monitor feeds and alerts to verify incidents and capture details that automated systems might overlook. This integrated approach enhances the efficacy of live surveillance, combining the strengths of both human judgment and technological precision.